Hatch is a start-up making kids and adult sleep devices (night lights, sound machines, sunrise alarms, etc…). I was the only writer on staff, so I worked on marketing campaigns for new products, lifecycle, and social, as well as content design for the app including onboarding, new features, and updates.
Restore 2 onboarding flow map
Restore 2 onboarding flow mock-up
“Magic Moments” launch campaign for Riot
In-app flow to set up beacons on Riot
In-app flow for “recents”
Paid holiday social
Alarm alert in-app flow to turn off alarm from phone instead of product